Digital Media Manager at The Rockefeller Foundation
October 2013 - Present | New York, NY
Develop and implement strategies for more effective internal and external digital communications, champion organization-wide collaboration and knowledge sharing
• Assisted with visioning, design, and implementation of the new, content-driven rockefellerfoundation.org
• Lead the implementation of new systems and strategies for digital influence, including the adoption of a smarter, more nimble email campaign system, and influence strategies for key Foundation staff and initiatives
• Co-lead the development and launch of "Hatch for Good," the Foundation’s sector-wide storytelling initiative—including partner and curriculum development, and outreach and promotion
Digital Strategy & Emerging Media Manager at The Foundation Center
September 2010 - October 2013 | New York, NY
Responsible for helping the organization communicate more effectively in the digital space through smart communications, strategic partnerships, and new technology. Some key responsibilities include:
- Develop and deliver strategic recommendations for branding, online engagement, and special projects/campaigns that align strategy with organizational goals and objectives
- Manage the national social media brand, craft and implement strategy, define goals, and work with necessary stakeholders in meeting targets
- Monitor and record metrics and key point indicators for social media performance
- Participate in campaign concept development, craft campaign plans and strategies, and review and support implementation of all components
- Assist in crafting online communications plans, marketing plans, and launch strategies
- Cultivate, build, and manage strong external relationships, including strategic partnerships and media relations
- Copywriting, including blog posts, ads/promotional campaigns, creatives, tag lines, other messaging
- Plan, coordinate, and execute in-person programming related to communications, fundraising, and other nonprofit/philanthropic issues
Manager, Marketing & Communications at Count Me In
February 2010 - September 2010
- Developed organizational messaging, communications strategy, and execution
- Analyzed site metrics and key point indicators for all marketing campaigns
- Copywriter for email campaigns, talking points, promotions, ads, blogs, and press releases
- Policy analyst; researched, summarized relevant policies, participated in legislative conference calls
Red Zone Specialist at Apple Retail
November 2009 - February 2010
- Identified customer challenges and needs, provided appropriate solutions (including set-up and training)
- Served as front-line Apple brand ambassador
Finance Intern at Nadler for Congress
September 2009 - February 2010
- Researched, built donor lists (NGP experienced), executed outreach for fundraisers and events
- Prepared call time materials, attended political functions, and assisted with other projects as assigned
New Media & Communications Coordinator at Count Me In
September 2009 - January 2010
- Updated CMS, blogs, social networking pages, and assisted in content development/copy writing
- Produced and edited rich media content and presentations; tracked press hits
- Monitored effectiveness of social media strategy; increased community interaction (over 60% on Facebook, approx. 15% on Twitter), cultivated blogger/netroot relationships
Asst. Director of Social Activities at Villa Roma Resort & Conference Center
August 2008 - September 2009
- Promoted from two-year held position of Youth Director
- Planned/executed activities for all clients to participate and managed largest resort department
- Overhauled previously outdated safety system by adding new, more organized protocols with an increased emphasis on staff development and training; and received high praise from local DOH
Campaign Manager at Freedman for Overseer
September 2007 - May 2009
- Developed the campaign website, social networking, and outreach strategies to elect Robert Freedman to Harvardâs Board of Overseers
- Provided opposition research on establishments and candidates
Field Organizer at Scott Murphy for Congress
March 2009 - March 2009
- Organized volunteers to participate in events for the NY special election
- Made daily voter ID calls and canvassed neighborhoods with literature
Research Assistant/Intern at New York State Task Force on Life and the Law
August 2008 - December 2008
- Research legislation, global policies and background on issues such as stem cells, human subjects research and gamete donation/transactions
- Support Task Force in any additional duties as necessary
Field Organizer at Kryzan for Congress
October 2008 - November 2008
- Recruited, trained, and organized volunteers to participate in phone banks, literature drops and canvasses
- Fostered and maintained campaign relationships with local labor and political organizations
- Staffed the candidate at local events, helped organize press events and rallies
Researcher at Vaccine Ethics Working Group, University of Pennsylvania
January 2008 - August 2008
- Provided support research regarding regional/statewide flu vaccination policies
- Working group met monthly/bi-monthly to discuss recommendations for pandemic flu preparation
Youth Director at Villa Roma Resort & Conference Center
May 2005 - June 2008
Administrated a staff of up to thirty-five counselors. Established a leadership hierarchy for increased organization and delegation of responsibility. Implemented activities for ages 3 - 80.
- Selectively interviewed, hired and instructed a counselor staff of up to thirty-five people
- Oversaw efficient implementation of programs and activities by assigned staff
- Effectively facilitated employee advancement through training and instruction
Pregraduate Intern for Dr. Jim Twombly at Elmira College
January 2007 - June 2007
Researched tax laws corresponding with majority party in Congress to observe trends in American income.
Resident Assistant at Elmira College
April 2005 - June 2007
Responsible for supervising a dormitory floor with up to twenty-nine male freshman/upper-class residents and promoting a safe and affluent learning environment.
- Provide residents with social, academic and emotional counseling
- Implement floor programming and activities to promote community environment
- Responsible for floor upkeep and instilling social responsibility
- Uphold college policies and mitigate floor issues
IT Consultant at Elmira College
2004 - 2007
Social Networks